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Privacy Policy


We at SWEVALI ab know that you care about how personal information about you is used and shared and we appreciate your trust in us to do it accurately and sensibly. This document describes our privacy policy in connection with the processing of personal data about customers and other users of our web shop and digital services, including members. For the sake of clarity, please note that this privacy policy does not apply to the processing of personal data about employees, consultants, suppliers or service providers. The Privacy Policy may be updated from time to time, and we recommend that you check this page regularly to stay up to date on any changes we may have made.


SWEVALI ab is a Swedish company with the following companies and contact information:

  • SWEVALI ab

Swedish business registration number: 559250-8674

industrigatan 44b, 571 38 Nässjö

email: [email protected]

This privacy policy applies to the collection and further processing of personal data about you that is collected in some way or from other sources by SWEVALI ab.

The personal data can be collected by SWEVALI ab and will then be processed in a central database that is handled on our behalf.


For questions regarding this privacy policy or your rights as a registrant, please contact our customer service team via email at [email protected] or by using the contact forms under "contact us" on our website www.swevali.se/com.


We may collect the following categories of personal information about you:

Your basic information, ie your name, address, e-mail address, telephone number, age and other demographics. Information about your interests, measurements and preferences.

Information about your interaction with us, e.g. What products you buy online or in the store, payment information, returns, consumer service contacts, survey information ..

  • Information about you from social networks etc., e.g. Comments or behaviors that we work with.
  • Information about your digital activities, such as web history, email activity and physical presence, through cookies, pixel tags and similar technologies such as lighthouses and wifi access points, including IP addresses and Mac addresses.

We do not share your personal information about you with anyone other than those described in this privacy policy.


The information about you can be used for the following purposes:

  • Processing of orders, receivables and returns
  • Administration of your membership in our loyalty program, including giving you benefits
  • Provision of various functions and services on the website
  • Providing newsletters, communication via other communication platforms and services that you request from time to time
  • Consumer analysis and segmentation
  • Marketing of goods and services
  • Tailor the content of newsletters, other communications and other media, e.g. Websites
  • Offers customer support and communication
  • Evaluate and develop our products and services

The processing of your personal data will in some cases be necessary to enter into or perform an agreement with you, e.g. To complete the order in our web shop. The treatment may also be necessary to follow a request from you, e.g. To send newsletters, to provide you with information tailored to your interests, or to give you benefits as part of your membership in our loyalty program. In addition, the processing of your personal data may be based on our legitimate interests in order to make us wiser about our consumers and to develop and evaluate our products and services as well as carry out statistics and analyzes.


If you give your consent, we will communicate with you for marketing purposes via e-mail, regular mail, telephone (including via text messages). You can manage your subscriptions in the member settings for your account. If you want to completely refrain from receiving communications from us, you should delete your account.

As mentioned above, we may share personal information about you within the company.

We may share your personal information with third party providers such as credit card companies and shipping companies to complete your orders and complete the delivery.

For the sole purpose of supporting our business, third party processors may process your information, but only to the extent necessary for us to conduct our business. We have procedures in place to ensure that these third-party processors value your privacy.

We may also share your personal information with third parties who help us with marketing to you, such as social networks. We will always ensure that such third parties only use personal information to market our goods and services in accordance with our instructions.

We may use and disclose personal information to parties involved in the proposed or actual financing, insurance, sale, transfer or other sale of all or part of our business or assets, for the purpose of evaluating and / or executing the proposed transaction. Our successors or assigned persons may use and disclose your personal information for purposes similar to those described in this Privacy Policy.

We do not sell, share or transfer your personal information to any third party other than as described in this Privacy Policy.

The storage of your personal data depends on the purpose of the processing.

First and foremost, we will store your personal information as long as we are required by law to do so. For example, we are required to retain sales information for a certain period of time to comply with applicable accounting rules.

We may also retain your personal information if necessary to establish, exercise or defend legal claims.

If there are no applicable legal obligations or legal claims, we will store the personal data during your member's subscription and for 24 months thereafter.

Personal data, which is not subject to a legal obligation or legal claim and which is not linked to a member's subscription, will be stored for 24 months. E-mail addresses provided through the "e-mail bag", "e-mail list" and "e-mail" services will be deleted once the e-mail has been sent.

We may transfer your personal data to countries outside the EU / EEA. When we do this, it will either be to a country that is considered by the authorities to provide an adequate level of protection or covered by a written data processing agreement that contains obligations for the disclosing and receiving party. The agreement will be based on "standard contractual clauses" approved by the European Commission or similar.

We collect information, including personal information, about you through cookies. Please read the cookie policy regarding the means of communication you use to interact with us. Read more: https://swevali.se/cookie-policy/

At any time, you have the right to revoke all consent you have given with regard to our use of your personal data.

In addition, you have the right to access your personal data and receive information about how we process them. You can also change the personal data if it is incorrect, and you can ask us to limit or discontinue the processing of your personal data or delete them and oppose the processing of your personal data, including processing for the purpose of direct marketing and profiling related to such direct marketing. You can also ask us to disclose personal information in a machine-readable format.

To change your members' subscriptions or to opt out of your membership altogether and / or to receive marketing communications, please let us know by changing your preferences in the relevant section of the relevant website or clicking on the link in all our newsletters to choose -of the specific service. Due to email production schedules, you may still receive emails that are already in production.

You can always oppose the processing of your personal data for direct marketing purposes.

Our contact information is given above in the section "how to contact us".
You can also lodge a complaint with a competent data protection authority.

We care about the protection of your personal data and will apply industry standard security measures to ensure adequate protection of your data.

Our websites etc. may contain links to other websites which are beyond our control and which are not covered by this privacy policy. If you visit other websites using the links provided, the operators of these websites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours.

We are always happy to hear from you and welcome all questions, comments and concerns regarding privacy. Visit our contact page or write to us at the contact information mentioned in the section "how to contact us" above.

If your request concerns a specific group unit, please indicate this when contacting us.

We translate text from Swedish to English, we apologize for any spelling errors